PROCESSES

Each strand of hair undergoes a careful journey – from meticulous hand-picking to slow lightening baths without bleach and gentle pigmentation.

SILKY HAIR THAT RETAINS BOTH SHINE AND STRENGTH.

SELECTION

The foundation of Richy Hair begins with the careful selection of each individual strand of hair. Each strand is selected by hand, based on its natural shine, strength, and silky texture. Through this meticulous process, we ensure that only the highest quality hair becomes part of our products—hair that not only looks beautiful, but also lasts over time.

  • Hand-picked strands of hair
  • Focus on natural shine and strength
  • Only hair of the highest quality

BRIGHTENING PROCESS

Our unique lightening process is designed to preserve the natural quality of the hair. In small, family-run lightening baths, the hair is lightened by hand – a slow and gentle method that can take up to 40 days per shade. Without any bleach, we achieve crisp, light tones without the risk of discoloration, dryness, or breakage.

  • Slow lightening by hand
  • Up to 40 days per color
  • No bleach or damage

PIGMENTATION

After lightening, pigment is added through a gentle, time-consuming process. Over a long period of time, the color is carefully built up until the desired shade is achieved – always with a natural, creamy, and long-lasting result. This allows us to create a wide spectrum of colors and tones without ever compromising the quality of the hair.

  • Slow and gentle coloring process
  • Natural, creamy, and long-lasting shades
  • No bleaching, no damage – just shine